What to communicate and how to do it
To communicate
In social networks it is essential to offer the public something about yourself (non-material) to create a decent audience; this favors the diffusion of your contents by fueling the continuous "give/take" cycle in terms of visibility and interactions.
To promote
Social networks are not all the same. You need to identify the best or most suitable promotion channels for your type of business. Never before has the Digital Age been offering boundless possibilities for emerging.