Why have an e-Commerce?
Full time operative
Having an e-commerce means having an additional point of sale, not limited to a territory but on the internet, therefore increasing the visibility of your products/services. Furthermore, this point of sale will no longer have any restrictions on opening/closing periods: it will always be operational.
Autonomy
The online store does not need staff. Even just one person could be enough to create the virtual showcase, manage the warehouse and follow the orders received. This can reduce many costs and thus offer products or services at more advantageous prices.
Accessibility
The global spread of mobile devices to connect to the internet, and sites optimized for consultation via these devices, allows you to make purchases from anywhere such as traveling on a train, walking in the park or comfortably from the sofa.
Lower costs
To date, the investment to have an e-Commerce, even for a small business, is not too demanding given the earning opportunities it can provide.
Useful tips for an e-Commerce
Offer
It is strongly recommended to have a commercial offer that stands out for its uniqueness, quantity of products/services or more advantageous price compared to competitors.
Strategy
It is important to plan sales based on the seasons or holidays throughout the year. Furthermore, a consolidated image in the main social networks and an editorial plan to increase its audience.
Stay grounded
A congruous and aware vision of one's commercial and professional growth path.